Masterclass – The AI Advantage

When

December 3, 2025    
9:30 am - 4:00 pm

Bookings

Please log in to book – for non members please phone the office 01-2352310

Where

Irish Management Institute
Sandyford, Dublin

Event Type

Map Unavailable
In this Masterclass, you’ll learn practical AI tools to drive efficiency and quality.
December 3rd @ IMI Sandyford

 

AI is transforming how the pharma industry thinks, creates, and leads. The real competitive advantage now lies in knowing how to use it strategically, confidently, and effectively.

On Wednesday 3rd December, join us for a full-day masterclass designed to equip pharma professionals with the practical tools, expert insights, and hands-on experience needed to work smarter, faster, and with greater impact.

Download the event brochure here.

What to expect from the day:
🔹 Morning session:

Hear from leading subject matter experts, innovators, and practitioners as they share how AI is driving efficiency and elevating quality across research, analysis, presentations, and content creation.
We’ll also cover the critical areas of regulation, governance, and security, along with real-world case studies demonstrating how AI is already reshaping workflows within pharma organisations.

🔹 Afternoon session:

A highly interactive workshop led by AgencyX and Combined Media will bring the morning’s insights to life. Working in teams, you’ll develop an internal pitch using AI tools to enhance:

  • Strategic thinking
  • Research and competitive analysis
  • Creative development and communications planning
  • Budgeting and performance measurement
🔹 Outcome:

This hands-on experience will show you exactly how AI can elevate cross-functional collaboration and output quality.  You’ll learn how to integrate AI into strategy, communication and creation projects which can be implemented immediately. 

🔹 Key Takeaways:

✅ Practical AI tools to speed up work and maintain quality
✅ An understanding of AI language, prompts, and concepts
✅ Knowledge of real-world application through collaborative problem-solving

 

📢 Full agenda and speaker line-up to follow — register today to secure your spot.

 

Speakers: 

Richard McGuinness, Founder – RevenueOS 

 

 

The afternoon workshop will be led by Brian Larkin, Founder – AgencyX and Colm Lynam CEO – Combined Media. 

Agency X.ie have 15 Years + Pharmaceutical Industry Specialist Marketing Agency.  Full Brand, HCP and Patient Awareness Campaign Strategies – now with added AI power!  Member of the International Global Comms PR Network of 70+ independent agencies.

Combined Media have 20+ Years as Pharmaceutical Digital Agency working in Ireland, UK and Europe Services include Design, Video, Animation, Websites, Managed Online Events & Meetings.  Odoo Partner providing Online Business Applications all on single platform. 

 

Please note that by registering for this event you agree to share your name and company details with the organisers and the event sponsor.

pmi retina logo

Bookings

Tickets

You must log in or register to make a booking.