How to Plan Effective Market research

Tarik Laher, Director, Ipsos MRBI

From this video you will learn to:

Have a clear, documented objective for your market research project
Choose an appropriate methodology or combination of methodologies
Define a representative sample of participants that includes your important customers
Adhere to best practice in project planning to allow for approvals and compliance requirements
Ensure the final output is actionable and comes with strategic recommendations from your researcher