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Digital

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Angela McFarlane

Angela McFarlane, Market Development Director, QuintilesIMS

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Patrick McCormack

Patrick McCormack, Managing Director, Sam McCauley Chemist Group/span>

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Digital Technology in Health

Dr. Rory O’Hanlon

From this video you will learn how digital technology in health:

  • Can assist medical professionals in efficiently keeping up to date with medical information
  • Supports in explaining medical topics to patients to improve their decision making and compliance
  • Creates better-informed patients but they may require clear guidance on its use
  • Needs to be leveraged more by the pharmaceutical sector

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Digital Marketing , it isn’t virtual it’s real

Dr. Johnny Walker, Medical Entrepeneur

From this video you will learn:

  • The current healthcare ecosystem is marred by complexity
  • That now is the time to disrupt the system by applying technologies and workflow informatics
  • What the inhibitors and the drivers of this healthcare disruption will be

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