PMI Player

Eoghan McDermott, Director, The Communications Clinic

In this session you will gain insights into:

The use of detailing and communications tools
Preparing and delivering an impactful, engaging and memorable presentation
Relationship building and the importance of optimism and resilience as key assets to success

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Brenda Dooley, Managing Director, Axis Healthcare Consulting

From this video you will learn more about:

The importance of putting a strategic market access plan in place
Challenges in securing market access for products in Ireland & how to respond to these challenges
The need to have an outward perspective and the change in mindset this often necessitates for companies

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Brenda Dooley, Managing Director, Axis Healthcare Consulting

From this video you will learn more about:

NCPE requirements & challenges with sourcing local Irish data for HTA submissions
3 key questions to ask (i) What data do I need (ii) Where to source it (iii) What if there is no data.
Importance of a systematic approach- data collection files on (i) demographics-CSO (ii) disease specific data – patient registries/expert opinion via market research with clinical specialist (iii) Irish costs- HSE case mix data published in “ready reckoner 2013”, Hospital data, HSE PCRS data (iv) Outcomee data & HRQOL data
Document approach taken for NCPE & efforts considered.

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Dr Máirín Ryan, Director of Health Technology Assessment at the Health Information and Quality Authority Ireland (HIQA)

From this video you will learn more about:

The scope of the role of HIQA in relation to HTA’s- broadly the generation of independent advice that informs investment or disinvestment decisions- does it work, who will benefit, cost, value for money, recommendations on the reorganisation of healthcare delivery
HTA’s cover drugs, diagnostics, surgical procedures, public health interventions
Guidelines from HIQA for HTA’s
Clinical Guidelines in particular National Clinical Guidelines Programs are given advice by HTA
New focus on (i) European network of HTA agencies to harmonise methodologies & leverage work done in other markets (ii) collaborative work with licencing authorities ie EMEA- early advise on clinical trials prog needed to achieve licensing & reimbursement

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Alan Downey, Nestlé

This video will give you a better understanding of:

Assessing financial performance- profit & loss accounts- success of business relative to plan
Identifying reasons for under/over achievement of budget
Determining key KPI’s for the business
The importance of forecasting accuracy
Business performance and the need to consider the macroenvironment—competitors & levels of activity & investment in the therapy area.

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Anne Fanthom of Recruitment Plus

This video will give you tips to ensure you maximise the outcome of the interview process.

Prepare for the interview- familiarise yourself fully with the cv
Have a detailed job description which allows evaluation of candidates’ skill set versus the job requirements and less focus on personal details. Use a rating scale.
Focus on key competencies ie communication, attention to detail, team player.
Key takeaways: employer preparation for interview, detailed job description, engage with candidates, key competencies identification & rating scale

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Tarik Laher, Director, Ipsos MRBI

From this video you will learn to:

Have a clear, documented objective for your market research project
Choose an appropriate methodology or combination of methodologies
Define a representative sample of participants that includes your important customers
Adhere to best practice in project planning to allow for approvals and compliance requirements
Ensure the final output is actionable and comes with strategic recommendations from your researcher

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Jimmy Murphy, Client Services Director at Publicis Dublin

From this video you will learn to:

Be “singular” in your approach— in your brief focus on a single challenge you face
Manage expectations for a project by setting them clearly in advance
Ensure to provide accurate information in your brief
Allow sufficient time between agreeing the brief and the agency presentation
Provide clarity on your project budget

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Dr. Rory O’Hanlon

From this video you will learn how digital technology in health:

Can assist medical professionals in efficiently keeping up to date with medical information
Supports in explaining medical topics to patients to improve their decision making and compliance
Creates better-informed patients but they may require clear guidance on its use
Needs to be leveraged more by the pharmaceutical sector

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Orlaith Brennan

Orlaith Brennan

Simon Nugent

Simon Nugent Synopis

Voxpops – Preview

Voxpops

PMI Business Day

Angela McFarlane

Patrick McCormack

Ken Hughes

Martin Fitzgerald

Challenges and Opportunities For the HSE 2017

Tony O’Brien Director General at HSE – Synopis

Adrienne O’Keefe

Graeme Flower

Karen Tyrell

John O’Connell

President's Vision

The Importance of Networking

Talking Emotional Intelligence

Engaging and Managing Your Communications

Building Resilience – 7 Practical Tips

Market Access for Pharma

Data Collection Methods

What is HIQA?

Financial Planning for Pharma

Interview advice for employers

How to Manage an Employee's Development

How to Plan Accurate Market Research

How to Brief a Creative Agency

Digital Technology in Health

Digital Marketing , it isn’t virtual it’s real