How to brief a Creative Agency

How to Brief a Creative Agency

Jimmy Murphy, Client Services Director at Publicis Dublin

From this video you will learn to:

  • Be “singular” in your approach— in your brief focus on a single challenge you face
  • Manage expectations for a project by setting them clearly in advance
  • Ensure to provide accurate information in your brief
  • Allow sufficient time between agreeing the brief and the agency presentation
  • Provide clarity on your project budget


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