In this Masterclass, you’ll learn practical AI tools to drive efficiency and quality.
December 3rd @ IMI Sandyford
AI is transforming how the pharma industry thinks, creates, and leads. The real competitive advantage now lies in knowing how to use it strategically, confidently, and effectively.
On Wednesday 3rd December, join us for a full-day masterclass designed to equip pharma professionals with the practical tools, expert insights, and hands-on experience needed to work smarter, faster, and with greater impact.
Download the event brochure here.
What to expect from the day:
🔹 Morning session:
Hear from leading subject matter experts, innovators, and practitioners as they share how AI is driving efficiency and elevating quality across research, analysis, presentations, and content creation.
We’ll also cover the critical areas of regulation, governance, and security, along with real-world case studies demonstrating how AI is already reshaping workflows within pharma organisations.
🔹 Afternoon session:
A highly interactive workshop led by AgencyX and Combined Media will bring the morning’s insights to life. Working in teams, you’ll develop an internal pitch using AI tools to enhance:
- Strategic thinking
- Research and competitive analysis
- Creative development and communications planning
- Budgeting and performance measurement
🔹 Outcome:
This hands-on experience will show you exactly how AI can elevate cross-functional collaboration and output quality. You’ll learn how to integrate AI into strategy, communication and creation projects which can be implemented immediately.
🔹 Key Takeaways:
✅ Practical AI tools to speed up work and maintain quality
✅ An understanding of AI language, prompts, and concepts
✅ Knowledge of real-world application through collaborative problem-solving
Speakers:
Steve Labanyi, Life Sciences AI Innovation Lead / Design Director – Accenture
Steve is the Life Sciences Gen AI Innovation Lead at Accenture. He brings expertise in research and systems thinking to frame complex challenges and identify how AI can reduce cost, optimize processes and increase yield for Life sciences clients.
He also specialises in portfolio strategy, value proposition development and rapid prototyping to help clients incubate, test and validate new offerings.
Before joining the Dock, Stephen worked in Design and Innovation Leadership roles for global health and life sciences organisations.
Richard McGuinness, Founder – RevenueOS
Richard is a commercial leader and business systems architect with more than twenty-five years’ experience building high-performing revenue organisations across technology,
SaaS, online media and B2B services. Through RevenueOS, he helps companies design and implement Business Operating Systems that bring structure, predictability and
discipline to their growth engines. He has held senior leadership roles internationally, including Head of EMEA and VP Sales at ClickUp, where he built the region from inception to more than $60m ARR. As CRO at eDesk, he redesigned the commercial engine and delivered 160%+ ACV growth.
At Salesforce, he led multi-cloud teams across EMEA Growth Markets, consistently exceeding quota and strengthening collaboration across functions. His consulting work covers BusinessOS design, GTM architecture, digital transformation leadership, international expansion, commercial due diligence and development of frontline and senior leaders.
Marie Flanagan, Regulatory & AI Governance Lead – IQVIA
Marie serves as the Regulatory and AI Governance Lead for IQVIA’s Vigilance Detect (safety risk identification technology). In her 20-year tenure, she has held various leadership positions in Pharmacovigilance (PV) operational management, strategy, and consulting. Throughout the years, she has played a pivotal role in the integration of safety technology and services and the strategic expansion efforts of IQVIA’s pharmacovigilance department. In her current role, she provides regulatory consultancy to safety technology teams and supports the AI governance embedded in safety technology from development through deployment.
Colin Cosgrove, Founder Movizmo Coaching Solutions
Colin is an AI Governance Specialist and Senior Leadership Coach who supports enterprises in adopting AI responsibly.
He brings over 18 years of experience in global technology, including leadership roles at Google, where he guided major brands and ecosystem partners in scaling innovation while ensuring compliance with EU regulations. In these roles he successfully led teams through significant regulatory challenges and AI-driven transformations.
Colin now partners with leaders and organisations across sectors to integrate AI in ways that uphold ethics, compliance, and human purpose. An EMCC (European Mentoring and Coaching Confederation) Senior Practitioner Coach, Colin has also trained hundreds of professionals worldwide on AI adoption, leadership, and organisational readiness, with a particular focus on trust and responsible growth.
In 2025, he published “The Call to Action for Coaching and Supervision”, in the ANSE Journal (represents 80+ training institutes). It explores AI literacy, ethics and compliance under the EU AI Act, a significant contribution to the emerging field of responsible AI in Coaching
David Kelly, Copilot Senior Solution Engineer – Microsoft
Copilot Senior Solution Engineer at Microsoft, David is passionate about driving innovation through AI. With extensive experience in Microsoft Business Applications, he has delivered transformative solutions across diverse industries, including healthcare and localization. He specializes in leveraging Copilot and AI technologies to empower organizations and enhance productivity.
The afternoon workshop will be led by Brian Larkin, Founder – AgencyX and Colm Lynam CEO – Combined Media.
Agency X.ie have 15 Years + Pharmaceutical Industry Specialist Marketing Agency. Full Brand, HCP and Patient Awareness Campaign Strategies – now with added AI power! Member of the International Global Comms PR Network of 70+ independent agencies.
Combined Media have 20+ Years as Pharmaceutical Digital Agency working in Ireland, UK and Europe Services include Design, Video, Animation, Websites, Managed Online Events & Meetings. Odoo Partner providing Online Business Applications all on single platform.
Please note that by registering for this event you agree to share your name and company details with the organisers and the event sponsor.
