From transversal and corporate data strategies, to data visibility, and accessibility, to patient engagement and commercial strategies, AI is fast becoming an integral part of these models and processes in pharma.
This highly topical and practical one-day masterclass will feature expert speakers from GSK, KPMG, Microsoft, IQVIA and AgencyX as we explore the use of AI in marketing & digital healthcare. Throughout the day, we’ll explore the use and integration of AI into marketing, branding and patient support programmes including the following topics:
- Understanding the AI landscape across healthcare
- Addressing Privacy and Security concerns
- Compliance considerations for Pharma
- Making AI Actionable in Healthcare
- Embedding AI into Digital Health campaigns
- Marketing / Product Launches
- Personalised Marketing Segmentation
- Optimising Content in Email Marketing Campaigns
- Understanding the key AI tools used in healthcare
We’ll also finish the day with workshop which will allow attendees to implement the AI tools used in pharma to create a digital campaign. Attendees will also receive a practical digital health toolkit which they can implement into their day-to-day activities.