Overview:
From cross-functional data strategies and patient engagement to commercial insights and accessibility, AI is rapidly transforming key models and processes in the pharmaceutical industry. This practical, one-day masterclass brings together experts from GSK, KPMG, Microsoft, IQVIA, and AgencyX to explore AI’s evolving role in marketing, digital communications and it’s application in the wider healthcare industry.
Throughout the day you’ll explore actionable insights on how to integrate AI across departments, enhancing collaboration, efficiency, and innovation. Our experts will explore both the benefits and hidden risks of the application of AI in our highly regulated industry and equip you with the knowledge to support your organisation in its AI powered journey.
Key topics include:
- Understanding the AI landscape across healthcare
- Addressing Privacy and Security concerns
- Compliance considerations for Pharma
- Making AI Actionable in Healthcare
- Embedding AI into Digital Health campaigns
- Marketing / Product Launches
- Personalised Marketing Segmentation
- Optimising Content in Email Marketing Campaigns
- Understanding the key AI tools used in healthcare
The masterclass will conclude with a practical, hands on, interactive workshop where you will create your own AI-powered product launch using the AI tools and expert guidance. You and your group will each have a lap top loaded with the relevant software to bring your ideas to life with Agency X experts on hand to guide you through the process, ensuring you gain real world experience and insights into crafting an AI strategy.
Attendees will also receive a practical digital health toolkit which they can implement into their day-to-day activities.
Who should attend?
This masterclass will be of particular interest to those involved in commercial roles including marketing, digital and communications, those involved in compliance and commercial governance and effectiveness. Medical colleagues who work cross functionally and wish to expand their knowledge and mitigate against risks of AI introduction would also benefit. Senior leaders on their AI journey who wish to accelerate the AI journey of their organisation would find this masterclass exceptionally useful.
Speakers:
Alan Lavery, Director, Consulting, Connected Data & AI – KPMG
Alan is a Consulting Director with 23 years of advisory and consulting experience, working with Irish, UK and International businesses. A Chartered Civil Engineer by background, Alan leads KPMG’s Belfast Centre of Excellence and specialises in the appraisal, design and implementation of data strategies, data solutions and the adoption of Artificial Intelligence across a wide variety of business types. In this role, he’s become passionate about the use of data, the adoption of Artificial Intelligence and analytical solutions.
Raj Logan, Director, UK & Ireland Privacy / Global AI and Digital Compliance – GSK
Raj has worked in the Pharmaceutical sector for nearly two decades in spanning many roles and functions, including as a scientist in R&D, project manager in a management consultancy and internal business development consultant. Since joining GSK 9 years ago, Raj’s roles have covered risk and compliance roles, including global privacy roles in Procurement and R&D. His current role is privacy adviser for the UK and Ireland businesses, and continues to support GSK’s AI and Digital governance framework.
Dr Calum Yacoubian, Director Healthcare Strategy, Applied AI Science – IQVIA
Calum is a medical doctor who trained and practiced in the UK before moving into medical technology and AI.
Over the past 10 years, Calum has worked with different AI technologies in order to transform healthcare data into clinically actionable insights and decision support. Having worked extensively in language based AI (Natural Language Processing), Calum is very excited about the potential of generative AI to transform healthcare. He and his team work at the forefront of this area within the healthcare domain, looking to apply rigor to these technologies in order that they can be reliably used in healthcare settings. Calum is passionate about working at the intersection of AI and healthcare, and enjoys working with others who share this calling. He is proud to have worked on projects that have received acclaim in prominent clinical journals, and was even part of a Guinness World Record breaking effort for rapid genetic diagnosis in acutely ill infants.
Brian Larkin, Founder – AgencyX
Brian is a marketing specialist with over 20 years’ experience developing brand strategies for some of the world’s leading brands in Healthcare, FMCG and Financial Services in Ireland, UK, Mainland Europe, and Oceania.
Brian is the co-founder and director of Agency X, the Dublin based marketing agency specializing in Omnichannel approach strategies for the Healthcare and Pharmaceutical sectors.
Darina Sexton, Head of Communications – Microsoft Ireland
Darina joined Microsoft in 2018 and spearheads all internal and external comms for the Irish Subsidiary. Her extensive 20-year career spans all areas of corporate affairs in both senior and leadership roles across telecoms, pharma, and retail. At Microsoft, her innovative communication strategies have bolstered customer and partner relations, helping establish the company in the Irish market as a thought leader in AI, the future of work, and security.
Her crisis management acumen shone during the pandemic, her creative storytelling continues to drive thought leadership in the Irish market, and she is recognised for being a trusted advisor to the senior leadership team. Darina’s tenure at Tesco, MSD, and Vodafone is marked by significant achievements, including awards for public affairs and social media campaigns.
Darina holds a Master of Business Studies from the IMI, diplomas in Digital Marketing, Management, and Public Relations, in addition to a Master of Arts and an International Bachelor of Arts from UCD. She is an advocate for environmental issues and women in STEM, she serves on the board of Le Cheile, a charity that provides mentoring for young offenders.
Please note that by registering for this event you agree to share your name and company details with the organisers and the event sponsor.
