BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:Europe/Dublin X-WR-TIMEZONE:Europe/Dublin BEGIN:VEVENT UID:46@thepmi.com DTSTART;TZID=Europe/Dublin:20260429T093000 DTEND;TZID=Europe/Dublin:20260429T160000 DTSTAMP:20260422T155605Z URL:https://thepmi.com/events/medical-affairs-masterclass-2/ SUMMARY:Medical Affairs Masterclass DESCRIPTION:Event Overview: \;\nšŸ“… Wednesday\, 29th April |  \; ā˜• Registration &\; breakfast from 8:30am | šŸ•¢ \; 9:30am - 4pm | šŸ“ The IMI\, Sandyford \;\n\n\nKey Topics:\n\n Metrics and data ma nagement in Medical Affairs\n Balancing field and office responsibilities \n Medical Affairs &\; Market Access partnerships\n Career progressio n in Medical Affairs\n Making an impact as an affiliate\n\n \;\n\nCli ck here to download the agenda\n\n \;\nWho is this masterclass designe d for? \;\nWhile this masterclass is open to all our members\, it will be particularly relevant for  \;Medical Science Liaisons\, Medical Ad visers and Medical Managers. \;\n\n \;\nSpeakers: \;\nMelinda Hall\, Country Medical Director - AbbVie \;\nMelinda is the Country Me dical Director at AbbVie in Ireland\, where she leads the organisationā€™s medical affairs strategy\, scientific engagement and pharmacovigilance ov ersight across multiple therapeutic areas. She has extensive experience in the pharmaceutical industry\, spanning medical leadership\, medical affai rs and drug safety.\nPrior to joining AbbVie\, Melinda held several senior roles at Boehringer Ingelheim\, including Head of Pharmacovigilance and C ardiovascular Medical Lead\, where she led medical teams and supported the delivery of scientific and clinical programmes.\nEarlier in her career\, she worked in medical affairs roles at Alphapharm\, gaining experience acr oss a range of therapeutic areas. Melinda holds a Master of Medical Scienc e in Drug Development from the University of New South Wales (UNSW).\nTopi c: From Field to Office: Navigating Priorities and Maximising Impact in Me dical Affairs\n \;\n\nSimon Walsh\, Health Economics\, Access Strategy and Pricing Lead ā€“ Bristol Myers Squibb\nSimon is the Health Economics\ , Access Strategy and Pricing Lead at Bristol Myers Squibb (BMS) in Irelan d\, where he leads strategy for pricing\, reimbursement and health-system engagement to support patient access to innovative medicines. His work foc uses on aligning clinical value with health-economic evidence to enable su stainable access to new therapies across the Irish healthcare system.\nSim on has extensive experience in health economics\, access strategy and paye r engagement\, working closely with healthcare policymakers\, HTA bodies a nd cross-functional teams across medical\, commercial and regulatory funct ions. Prior to his current leadership role\, he held positions in health e conomics and access strategy within the pharmaceutical industry\, includin g roles at Roche\, where he worked on market access strategy and value dem onstration for innovative medicines.\nHis expertise spans health technolog y assessment (HTA)\, pricing and reimbursement strategy\, value dossiers a nd stakeholder engagement\, helping to ensure that innovative treatments r each patients as quickly as possible within evolving healthcare systems.\n Topic: Collate\, Curate and Collaborate: Building cross-functional teams i n Medical Affairs &\; Market Access\n \;\n\nKate O'Keeffe\, Scienti fic Expert\, Vaccines ā€“ Pfizer\nKate is a Scientific Expert in Vaccines at Pfizer Ireland\, where she supports scientific engagement and medical e ducation across Pfizerā€™s vaccine portfolio. Her role focuses on translat ing complex clinical data into meaningful insights for healthcare professi onals and supporting evidence-based decision-making in immunisation.\nKate holds a PhD in Immunology from Trinity College Dublin\, where her researc h focused on immune responses to infectious disease\, including work inves tigating host immune mechanisms in Staphylococcus aureus infection. Her re search has contributed to multiple peer-reviewed publications in the field of immunology.\nBefore joining Pfizer\, Kate worked in academic research and scientific roles in immunology and infectious disease\, developing str ong expertise in cellular immunity\, vaccine science and translational res earch. In her current position\, she works closely with healthcare profess ionals and public-health stakeholders to support scientific understanding of vaccines and immunisation programmes.\nTopic: Beyond the Data: Transfor ming Evidence into Insight and Impact\n \;\n\nLorna Jennings\, Managin g Director - Hanover Communications \;\nLorna is the Managing Director of Hanover Ireland\, where she advises clients across the health sector o n public affairs\, policy\, and communications. She has extensive experien ce working with pharmaceutical companies\, healthcare providers\, and pati ent organisations\, supporting engagement with government and shaping poli cy in areas such as access\, innovation\, and system reform. Lorna has a s trong track record in building strategic partnerships and delivering impac tful advocacy campaigns in Ireland.\nHanover is an international communica tions consultancy that works with organisations to navigate complex regula tory and policy environments\, with a particular strength in healthcare &a mp\; life sciences.\nTopic: Strategic Communication in Medical Affairs: Dr iving Alignment\, Clarity and Impact\n\n \;\nMichael Higgins\, Therapy Area Medical Lead for Vaccines and General &\; Specialty Medicine - MS D Ireland.\nMichael is responsible for executing the medical affairs strat egy across vaccines\, rare diseases\, cardiovascular disease\, immunology and HIV. Michael leads a team of medical advisors within a fast-paced\, cr oss-functional environment. His team manages early access programmes\, pro vides clinical input for HTA &\; tender submissions\, supports clinical trials\, handles medical information\, drives evidence-generation and ext ernal engagement with actionable insights across vaccines and general/ spe cialty medicine.\nChairing Discussion with Melinda Hall &\; Kate O'Keef fe \; ATTACH;FMTTYPE=image/jpeg:https://thepmi.com/wp-content/uploads/2024/07/Ma sterclass.webp CATEGORIES:Masterclasses LOCATION:Irish Management Institute\, Sandyford\, Dublin\, Ireland X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Sandyford\, Dublin\, Irelan d;X-APPLE-RADIUS=100;X-TITLE=Irish Management Institute:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/Dublin X-LIC-LOCATION:Europe/Dublin BEGIN:STANDARD DTSTART:20260329T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST END:STANDARD END:VTIMEZONE END:VCALENDAR